Costs and pricing
TikTok Shop UK sellers: VAT is due on the full sale price
TikTok Shop UK sellers owe VAT on the full price the buyer pays, not on what is left after commission: a £30 sale worked through, plus the £90,000 threshold.
Section
Costs and pricing
Costs and pricing
Calculating social commerce cost from invoices, settled orders and staff time
Calculate social commerce cost in England from dated invoices, settled orders, staff time, returns, tax treatment and explicit uncertainty ranges.
Costs and pricing
A social commerce budget that follows the money from settled revenue to returns
Build an England social commerce budget from settled revenue, product margin, supplier charges, staff time, returns, tax and measured uncertainty.
Costs and pricing
Six hidden social commerce costs, from VAT evidence to security and exit
Find six hidden social commerce costs in England using official tax, refund, pricing, advertising, privacy and cyber-security source records.
Costs and pricing
Social commerce pricing models compared on one equation, with a worked UK example
Compare social commerce pricing models in the UK on one equation: Shopify, a revenue share, Depop, Vinted, Pinterest ads and an agency retainer, with worked numbers and a crossover.
Costs and pricing
Social commerce return on investment: designing the decision view
Social commerce return on investment in England: how to design the decision view with a held-out audience, staggered release, matched products or a pre-period.